Muse Blog

Why are we called Muse?

One of the most fun things when setting up a new business is choosing a name. Once upon a time, this was as simple as calling yourself J. Bloggs Ltd, or Bloggs, Smith and Jones. Or if you were in a specific industry you might choose a name like Associated Dairies (how many of you knew that’s what Asda stands for?!)

Nowadays things are a bit different. Your name is also your brand, and from it comes your domain name. If you are a high-tech business, the chances are your name is also the name of your mobile app or software service. Think Uber, Google, or eBay. Or your name is cunningly designed to hint at your business like Deliveroo, Facebook and Netflix. But actually choosing a name is harder than that suggests. Firstly, you want a name that’s memorable, and preferably easy to type. Secondly, you want a name that’s unique (you definitely don’t want to find yourself getting confused for a competitor or, even worse, falling foul of the laws around “Passing off”).

You might find that a brainstorming session with your friends, family and clients can produce just a good set of results. However, you then need to do your due diligence on the name. Check for competitors with similar names, with Companies House and The Intellectual Property Office to make sure the name isn’t already taken.. Try to find a suitable domain at the same time (if an online presence will be important for you). You might even decide to adopt your full domain name as your company name (

Once you have a company name you can start on the important steps of creating your branding and starting to market yourself. But don’t get too hung up on this step – it would be foolish to spend months on this when you could have been doing some of the many other steps necessary to start a business. After all, at the end of the day what’s in a name?

So why are we called Muse? Mu after the Greek letter μ, s is small and e is expanding.